Moving to a single brand in 2024

Introducing a single Bolton Clarke brand in 2024 will bring together the rich heritage of all our brands into a unique and relevant proposition for our customers and teams.

Over the last few months a range of activities have been happening to prepare for this important milestone.

Thanks to the many people who have already been involved through the messages of thanks campaign, to the more than 200 people from across our sites and services who took part in positive ageing workshops and everyone who’s taken a moment to create your own personalised picture of positivity.

All great steps in helping to build out our brand story and there’s a lot more underway.

Detailed plans have been developed in readiness for the refreshed Bolton Clarke brand to be reflected in signage on our buildings, vehicles, website and other external channels, our documents and even our systems during 2024–2025.

Our complete picture celebrates living positively

Together, we’ve chosen words and images that celebrate doing what we love with the people we love, and the support we need to live as independently as possible.

You can download this picture from heartofboltonclarke.com.au and set as your Teams background.

Designed with heart, worn with pride

One of the major changes coming in 2024 is progressively introducing a refreshed wardrobe. Updating our wardrobe is an important part of helping to bring our brand to life through our teams. This will make it easier for clients, residents, families and friends to recognise us consistently across our sites, services and geographic locations.

The Heartfelt Collection brings refreshed designs to upper garments (polos, shirts, tops), name badges and lanyards where our branding is most noticeable. The range includes garments in soft greys, blues, purples and pinks and is complemented by a wattle design featured in some upper garments that has been designed specifically for Bolton Clarke. The designs were developed based on insights from our customers and feedback from team members who wear uniforms across a variety of locations, services and roles. Existing lower garments (pants, shorts and skirts) will continue to be worn as part of the usual wardrobe range.

You can take a first look at our new wardrobe at heartofboltonclarke.com.au including a behind-the-scenes video showcasing the employee co-design process and an online wardrobe mix and match feature. You can find out more about your nearest Wardrobe in a Box session where you can view and try on sample items. You can also find out more about how and when the wardrobe will be introduced during 2024.

Take a sneak peek at our new wardrobe: 

Thank you for helping to shape our brand story.