Be first to see our new brand campaign

With all our teams now working together under our single brand, it’s time to take the next step and share our brand story as the Heart of Positive Ageing with clients, residents and communities.

From end of June, our new brand campaign will start to appear on TV, in print, on billboards and online in Victoria moving to other states in September. Our brand ad invites viewers to see ageing as a natural part of life and the opportunity to age positively. It includes beautiful images celebrating moments of joy – big and small – with people enjoying full lives as they grow older. You can take an early peek at the videos representing all our services at heartofboltonclarke.com.au.

Ahead of communicating more widely, it’s important our clients and residents are familiar with our new brand story. We began this conversation with our existing customers in March and will soon follow this up with tailored activities and information for each of our services.

Introducing our new brand to clients and residents

As we introduce our Bolton Clarke brand across our homes, villages and out in the community, it’s a great opportunity to chat with clients and residents about what the move means.

You can start by asking…

• Do you remember receiving this letter and brochure in March?
• Are there any questions I can answer?

You may wish to ask clients and residents whether they’ve seen our new logo and where, or what positive ageing means to them.

Visit heartofboltonclarke.com.au for more information including a helpful guide to assist you in preparing for customer conversations.