Bringing our brand to life

In February we celebrated coming together under the Bolton Clarke brand by unveiling a new look heart logo and a story that recognises the strength of our combined organisation.

Some of the exciting milestones that have marked the launch include local team events, sharing the news with clients and residents, unveiling our single Bolton Clarke website and adding our new heart logo to our uniforms, signage, documents, desktop computer screens, emails and business systems.

One of the most inspiring aspects in the lead up to this milestone has been your involvement in shaping our brand story through workshops, interviews, working groups and messages of thanks.

Through the remainder of the year, you’ll see progress across our operations including:

Our new wardrobe

Wardrobe in a Box sessions are underway, providing teams the chance to view and try on our new wardrobe range. Teams in Victoria will be the first to start wearing the new uniform during April.  Visit heartofboltonclarke.com.au to view the schedule and locations.

Information for our customers

We have shared the news about our brand and the story behind our name with clients and residents and are updating local marketing materials such as brochures, banners and flyers.

In these materials and on our website we reference our three service lines as Retirement Living, Residential Aged Care and Home and Community Support. The name change from At Home Support to Home and Community Support has been introduced to better reflect the full range of services we deliver to clients. Internally, we will continue to use our existing At Home Support naming conventions for the time being.

Signage

A fresh new look incorporating our new brand logo has started to be rolled out for the signage on our cars, buggies, trucks, buses and buildings.

Make it part of your everyday

There are many ways to learn more about our brand story and represent it in our daily practices. Visit heartofboltonclarke.com.au to find out more.

Featured image: Team members from Greenwood residential home celebrating the brand launch.
Inline image 1: The Charlesbrook residential care team in our new uniforms.
Inline image 2: Residents and team members at Carinya residential care home.
Inline image 3: Our new logo out on the road.